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Our Culture & Values

We are driven by innovation and our culture is characterized by our collaborative work towards a digital future for fashion. Using the best tools and technologies, we create unique solutions for our customers and offer our employees an opportunity for personal development as they are part of the journey. We have high expectations and offer the chance to effectively shape the digital world of fashion of tomorrow, and we make sure to have fun and celebrate our successes along the way.

These are the values we embody: 

AMBITION

We are here because we love what we do and we always get ourselves where we want to be. We set ambitious goals and dare to disagree to get far and make a difference. We are constantly ready to conquer new challenges and raise the bar.

PARTNERSHIP

The concept of Miinto is born from partnerships with boutiques, with brands and with each other. We build strong partnerships by taking ownership of our actions and results enabling us to support and improve our partners’ businesses. When they grow, we grow.

PEOPLE

We value a joyful, flexible and inclusive work environment. We know that people grow Miinto, and Miinto grow people. We love to collaborate across functions and countries and we believe that the real magic happens when we work together and utilise our diversity.

INNOVATION

 

At Miinto we like to challenge ourselves and each other because we know that innovation and creative solutions demand an appetite for wisdom. By dealing with ambiguity and complexity we make things happen, we challenge the status quo and we become the game changers.

About Miinto

Miinto was founded in 2009 by school friends Konrad Kierklo and Mike Radoor as a way to get hold of brands and styles that they couldn’t get in their small home town in Denmark. And that simple idea has remained central to Miinto ever since: To connect fashion conscious consumers with the world’s best boutiques (and vice versa!).

We want brick and mortar boutiques to prosper in the digital age, and by partnering with us, we can ensure that they do.

Founded in 2009
Co-workers 395